I am a freelance digital creative marketer.

I have spent 12 years of my professional career assisting brands in crafting their compelling narratives that go beyond their products, creating value and connecting with their audience on a deeper level.

During this time, I have had the privilege to collaborate with renowned brands such as Beefeater Gin London, Chivas Regal, Havana Club, Ballantine's, Paddy Irish Whiskey, Malfy Gin, G.H.Mumm, MasterChef Bulgaria, The Voice of Bulgaria, and Microsoft .

My expertise lies in a range of services including Social Media Marketing, Influencer Marketing, User-Generated Content Marketing, Digital Creative, and Trainings.

Digital Creative

I was hired by Ballantine's to rebrand their image for Millennials. I created a digital creative campaign that reveals the stories of 10 authentic individuals who stayed true to themselves during the transition from adolescence to adulthood. The result was an award-winning campaign that received three prestigious accolades at the 2015 IAB Mixx Awards.

Influencer PR Gifting

As Spring's first day nears on March 21st, we leveraged the occasion to promote Beefeater's RTD, portraying the product as the preferred seasonal sip of Bulgarian influencers, achieved through a PR Gift sent to 25 influencers with 1,353,000 followers in total, resulting in a 90% open rate and 30 brand mentions.

Social Media Marketing

I take great pride in my contribution to the development and implementation of a comprehensive social media content strategy for the widely acclaimed television series, MasterChef Season 5.

Influencer Marketing

I teamed up with 12 well-known local influencers and celebrities to spread the word about Chivas Regal's key brand message: "Success is a blend." These content creators came together to share their own motivating stories that dive into what success truly means.